The growing popularity teens report fits with findings from the Pew Internet & American Life Project, a nonprofit organization that monitors people’s tech-based habits. The migration has been slow, but steady. A Pew survey last July found that 16% of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8%.
More than half of advertising and marketing executives say they prefer Facebook to any other social media venue, according to a Creative Group survey. LinkedIn came in second place with 21% of those polled, followed by Google+ with 12% and Twitter with 4%. The executives said the most common mistakes in social media marketing involved updating too little or providing too much information. BtoB Magazine